How Soulflower Creates a Fresh Mood with Elements of Design

Some people find it mysterious that Soulflower designers and artists can create a specific look and feel for a product. They are baffled by how much our design emanates a particular mood. I think sometimes even other designers and artists wonder how the product captures a particular emotion!

If you can put aside the belief that it is magic, and take a close look, you’ll find it’s not so mysterious after all. Lets study how we at Soulflower use the elements of design to design & package each & every produce, making sure it has the look feel & soul of SOULFLOWER.

Let’s take a “fresh” look as an example and break it down.

Color

Most of the time the colors will be bright blues &  greens. They have a calming affect on people. They also have connotations of water, grass and sky—things of nature, which are generally relaxing. There may also be some yellow or orange mixed in, to add some cheeriness.

Line

The use of line can go either very organic and natural or clean and thin. We create simple hand sketched designs to give a harmonious feeling to our packaging.

Space

There is always plenty of breathing room in fresh feeling designs. They are free and relaxing, never overcrowded or stuffy feeling.

Value

The brighter and more pure the hues, the more of a new sense the fresh feeling will have. That’s not to say that a design with a fresh feeling needs to only use bright colors, muted, earthy colors can work well, too. They will enhance the design’s connection with nature and “getting back to basics.” 

So now you have it,

SIMPLE DESIGN IDEAS THAT MAKE EVERY SOULFLOWER PRODUCT ITS SPECIAL CUTE SELF!